Before Trinny London, our founder Trinny Woodall made over 3000 women around the world. What they had in common was a frustration around finding the right makeup and skincare routines that suited them, with products that were easy to apply and actually made a difference. Coupled with her own journey from acne to her best skin ever, Trinny was inspired to develop Trinny London and offer people personalized, best-in-class formulas developed with a focus on the skin first.

From the joy of finally finding a skincare routine that suits you to the confidence boost of a great lip color; our mission is to give everyone the tools they need to fearlessly feel their best.

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